In early 1999, Schreiber relocated Pitchfork to Chicago, Illinois. Schreiber wrote the website's first review, of Pacer by The Amps. In May 1996, the site began publishing daily and was renamed Pitchfork, alluding to Tony Montana's tattoo in Scarface.
Initially called Turntable, the site was updated monthly with interviews and reviews. In 1996, Ryan Schreiber, a recent high school graduate, influenced by fanzine culture and with no previous writing experience, created the website. During the 1990s and 2000s the site's reviews-favorable or otherwise-were considered widely influential in making or breaking careers.
The site publishes "best-of" lists-albums, songs-and annual features and retrospectives each year. Since 2016, it has published retrospective reviews of classics, and other albums that it had not previously reviewed, each Sunday. The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets. Its offices are currently located in One World Trade Center alongside other Condé Nast publications. Initially based in Minneapolis, Pitchfork later moved to Chicago (which remained its official headquarters up until its acquisition) and then Greenpoint, Brooklyn. Pitchfork was sold to Condé Nast in 2015, although Schreiber, along with his partner in Pitchfork president Chris Kaskie, remained the site's editor-in-chief and president/publisher until they eventually left the company in 20, respectively. It has since expanded and covers all kinds of music, including pop. Schreiber started Pitchfork while working at a record store in suburban Minneapolis, and the website earned a reputation for its extensive coverage of indie rock music. Pitchfork (formerly Pitchfork Media) is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Condé Nast (prior owners, Ryan Schreiber & Chris Kaskie)ġ995 28 years ago ( 1995) (as Turntable)
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